Why Baby Boomers are the next big thing in Fundraising

A conversation in our office today was a discussion on what demographics would we look at to recruit fundraisers, seem as though with the thousands of charities all over the UK who rely on public fundraising to fund their causes. These demographics included; the unemployed, the post-grads, the community-aware type, the part-timers etc. But we realised that there is a demographic (or more of a generation) that we have not included previously. We then started to question ourselves why we hadn’t thought of this before?

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I am a Fundraiser

If you were at Fundraising Convention last week you might have spotted the latest promotional video campaign from the Institute of Fundraising.

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Imagine how different your life would be if you could not see

Living without sight affects a lot of people, with many more worried by the fact that they too will soon lose the ability to see. Imagine how different your life would be if you could not see – from the basic challenges of simply dressing yourself in the morning to the more devastating impact it would have on your career and your family life.

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There is another way to help

There are few things in life more satisfying – and rewarding – than being able to dedicate yourself successfully to a cause you truly believe in

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