Senior Direct Marketing Officer, an opportunity to join a known and growing Social Welfare Charity based in Central London.
It is an excellent time to be joining this charity. You will be working within a growing Direct Marketing team, who have achieved outstanding success over the past year. Now entering a very exciting new phase of continued campaign development.
As the Senior Direct Marketing Officer, you will lead on the development and delivery of integrated regular giving and cash campaigns and appeals, for both acquisition and retention campaigns, using channels such as; Direct Mail, TV, Press, Inserts, Digital and Outdoor.
You will implement and manage campaigns from beginning to end, using a variety of channels and direct marketing techniques. Working with agencies and internal teams regarding process, design and content. Ensure cost effectiveness and timely execution of appeals. Working with the Data & Insight team and agencies to on post campaign analysis for future campaign development and testing.
There is an increase in digital channels across all campaigns, so lots of testing and new campaign activity. You will also have the opportunity to line manage a Direct Marketing Officer.
Our client is looking for previous experience of:
* Working in a busy Direct Marketing environment, ideally within fundraising.
* Proven experience of end to end direct marketing campaign management.
* Experience of developing new creative approaches, testing recommendations.
* Proven ability to work with, negotiate and liaise with 3rd party suppliers and agencies.
* Proven experience of writing fundraising/direct marketing copy.
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