Senior Direct Marketing Manager - Acquisition

As the Senior Direct Marketing Manager - Acquisition, you will be joining a continuously growing and well-known Children's Health Charity, based in Central.

You will join an ambitious and driven Direct team who are responsible for acquisition and retention of individual cash and committed giving supporters.

Your role as the Senior Direct Marketing Manager - Acquisition is to the manage the delivery of Direct Dialogue regular giving campaigns, helping to shape and deliver the departmental strategy by developing and establishing both existing and new channels to recruit individual donors. You will:

  • Lead on developing strategic and operational plans for individual donor recruitment across telephone, private site, door to door fundraising.
  • Oversee your Team, reporting on recruitment activity tracking KPI's such as recruitment rates, gift levels and costs per acquisition.
  • Analyse results for all campaign activity, measuring against agreed SLAs, test and innovate from campaign activity.
  • Oversee and approve briefs, copy, scripts and artwork. Work with Governance to ensure all marketing materials are signed off and comply with Brand guidelines.

Our client is looking for a senior marketer with experience of optimising team and agency partner performance, evaluating strategy and key performance metrics to deliver against targets.

  • Proven extensive experience in Direct Marketing Acquisition and able to demonstrate how you have impacted on strategy, campaign planning and delivery.
  • You will come from a fundraising agency or in-house background and understand door to door, private site, telephone fundraising, data buying, prospecting and digital campaigning to inform strategy
  • You will have line management experience, and proven ability to inspire staff to deliver their best performance.

Job details

  • £40,000 - £45,000 Per
  • London
  • Fundraising
  • Ref: NL2001569469
  • Posted: 04.06.2019
  • Closes: 04.07.2019

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