Direct Marketing Officer - Mid-Value, a newly created opportunity to join a growing and very successful Social Welfare Charity, based in Central London.
As the Direct Marketing Officer - Mid-Value, you will be joining the Individual Giving team at a time of growth and huge success across IG Fundraising in the last few years.
This role has been created to run the new Mid-Value Donor programme and engage with supporters up to 5K. You will use both direct marketing and major donor techniques to drive the Mid- Value programme forward.
You will lead on areas such as:
* Developing integrated supporter journeys for Mid-Value supporters, implementing both recruitment and retention plans
* Responsibility for the management and stewardship for supporters giving up to £5k
* Providing engaging content to supporters such as bespoke letters, direct calls and arrange face to face meetings. Support the delivery of supporter events
* Working with the Philanthropy team, ensuring accuracy in journey movement.
* Promote integrated campaigns between Mid & High value and Major Donors.
* Use insight to develop proposals and case for support to engage with these supporters.
* Develop reporting into Mid -Value donors to ensure timely stewardship and to report on attrition/value impact.
Our client is looking for you to have previous experience working within a Direct Marketing or Mid- Value Fundraising role with a keenness to progress in marketing. In addition;
* Excellent attention to detail, including proof reading skills to writing copy for letters, personalised newsletters, donor materials.
* Excellent numerical skills and ability to analyse campaign results
* Knowledge of CRM systems and fundamentals of GDPR/data protection
* Experience of working in a busy communications environment, working to tight deadlines
* Proven experience of communication skills such as telephone management or meeting involvement
“Thanks for everything you have been a very good recruitment service deserving of a recommendation!
“After many, many months of job hunting, it really is great to find a firm which looks after it's people.
“If ever I'm in the position of needing a recruitment agency there is only one place I'd pick up the phone to: NL
“I have had a really great experience working with NL and I want to thank you for all of your help throughout the entire process.