Direct Marketing Officer - Mid-Value

Direct Marketing Officer - Mid-Value, a newly created opportunity to join a growing and very successful Social Welfare Charity, based in Central London.

As the Direct Marketing Officer - Mid-Value, you will be joining the Individual Giving team at a time of growth and huge success across IG Fundraising in the last few years.

This role has been created to run the new Mid-Value Donor programme and engage with supporters up to 5K. You will use both direct marketing and major donor techniques to drive the Mid- Value programme forward.

You will lead on areas such as:
* Developing integrated supporter journeys for Mid-Value supporters, implementing both recruitment and retention plans
* Responsibility for the management and stewardship for supporters giving up to £5k
* Providing engaging content to supporters such as bespoke letters, direct calls and arrange face to face meetings. Support the delivery of supporter events
* Working with the Philanthropy team, ensuring accuracy in journey movement.
* Promote integrated campaigns between Mid & High value and Major Donors.
* Use insight to develop proposals and case for support to engage with these supporters.
* Develop reporting into Mid -Value donors to ensure timely stewardship and to report on attrition/value impact.

Our client is looking for you to have previous experience working within a Direct Marketing or Mid- Value Fundraising role with a keenness to progress in marketing. In addition;
* Excellent attention to detail, including proof reading skills to writing copy for letters, personalised newsletters, donor materials.
* Excellent numerical skills and ability to analyse campaign results
* Knowledge of CRM systems and fundamentals of GDPR/data protection
* Experience of working in a busy communications environment, working to tight deadlines
* Proven experience of communication skills such as telephone management or meeting involvement

Job details

  • £29,000 - £32,000 Per
  • London
  • Fundraising
  • Ref: NL2001569469
  • Posted: 03.06.2019
  • Closes: 03.07.2019

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