Direct Marketing Officer - Acquisition

An urgent and excellent opportunity for an experienced Direct Marketing Officer - Acquisition, to working for an outstanding International development charity based in Central London.

Due to the volume of activity within the Supporter Acquisitions team, there is a need for additional support for a period of 3 months, which may be extended.

As the Direct Marketing Officer, you will manage and execute supporter acquisition campaigns, ensuring activities run effectively and to budget, in order to maximise response, income and the lifetime value of supporters. You'll manage:

  • Supporter recruitment campaigns across a range of media and channels, including Digital channels, Direct Dialogue, DRTV and other channels.
  • Manage all aspects of the acquisition campaigns from concept through to execution, looking for continuous improvement of campaigns though research, testing and evaluation.
  • Briefing and managing relationships with media, creative, fundraising agencies.
  • Monitoring campaign performance and ensuring they are delivered to agreed timetables, budgets and results.

To be considered for this very exciting opportunity, we are looking for previous experience such as:

  • Working within fundraising, direct marketing using direct marketing techniques to recruit new supporters
  • Campaign management of acquisition direct marketing appeals across a range of channels including DRTV, print, telephone and direct dialogue
  • Briefing and managing agencies and suppliers. Evaluate and amend copy and creative
  • Campaign budget management - managing, monitoring and reporting across activity income and expenditure budgets

As this is an urgent need to support, and initially a 3month contract role, we hope to hear from you as soon as possible.

Job details

  • £33,000 - £34,000 Per
  • London
  • Fundraising
  • Ref: NL/01/10075612
  • Posted: 26.02.2018

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